Wednesday, 29 January 2020

THE MAMBA MENTALITY BY KOBE BRYANT








My review 
If you're a holistic basketball enthusiast or die hard Kobe Bryant fan, this is the coffee table book for you! You know what Kobe is about and the book perfectly represents his passion for basketball and his meticulous study of his craft.
As a basketball enthusiast or die hard Kobe fan, you'd appreciate the official Kobe perspective on VIPs in his career and the(/select) thought process behind his approach.

But let me clarify....

Despite the title, what this book is NOT:

1. A step by step guide on "Mamba Mentality" aka "How to THINK like Kobe"--if you are a true Kobe (or Jordan fan) for that matter, you know that his level of competitiveness is innate and if you want the inner workings to that, the closest book to it is "Relentless" by Tim Grover (...MJ's trainer)

2. a reference guide to Kobe's mental, fitness and basketball prep--no, this isn't going to be like Tom Brady's TB12 nutrition manual nor Arnold Schwarzenegger's "The Encyclopedia of Modern Body Building" that details what you need to do to physically and nutritionally be at the top

3. an autobiography on Kobe's life--again, coffee table book w/personally selected thoughts on his basketball career

4. a Bible on all things Kobe-- while some coffee table books aim to include all the minutiae a super fan would want , this is not where you are going to find pictures of every single shoe he has worn nor every commercial he has been a part of

"But, but the book mentions 'Mamba Mentality'"....well if you are a Kobe fan, you'd know that it takes more than one book ("magic bullet") to encompass the Mamba Mentality. If anything, the Mamba Mentality is about having incredible self awareness, the willingness to outwork and outstudy everyone else and putting the awareness and willingness into action all the time. It's not that the book is without "Mamba Mentality" but rather it covers the essence of it 100% of the time. He gives you select insight into his thought process on playing against other top players, thoughts/memoirs on people that have inspired him and if anything, the clear notion that he is not going to hand hold any reader on "Mamba Mentality" just because they bought his book.

" I was hoping for a Kobe Bible"....I will have to admit, I would have wanted that too but I have to be upfront that this is not the scope of this book (some other super fan who wants to monetize it can write that book) and from a business perspective, I am sure he realizes that he could sell more than one book about himself. People certainly buy different versions of his basketball shoes, even if one model would suffice for the average joe.

That said, if there is one printed object that encapsulates who the public know as "Kobe Bryant"....this is the book. This is the Kobe book you'd put in a time capsule and share with future (basketball fan) generations.

VISIT HERE FOR ALL YOUR BABY PRODUCTS AND GAMES AND TOYS



Release date 

October 23, 2018



Book description 

The Mamba Mentality: How I Play is Kobe Bryant’s personal perspective of his life and career on the basketball court and his exceptional, insightful style of playing the game―a fitting legacy from the late Los Angeles Laker superstar.
In the wake of his retirement from professional basketball, Kobe “The Black Mamba” Bryant decided to share his vast knowledge and understanding of the game to take readers on an unprecedented journey to the core of the legendary “Mamba mentality.” Citing an obligation and an opportunity to teach young players, hardcore fans, and devoted students of the game how to play it “the right way,” The Mamba Mentality takes us inside the mind of one of the most intelligent, analytical, and creative basketball players ever.
In his own words, Bryant reveals his famously detailed approach and the steps he took to prepare mentally and physically to not just succeed at the game, but to excel. Readers will learn how Bryant studied an opponent, how he channeled his passion for the game, how he played through injuries. They’ll also get fascinating granular detail as he breaks down specific plays and match-ups from throughout his career.
Bryant’s detailed accounts are paired with stunning photographs by the Hall of Fame photographer Andrew D. Bernstein. Bernstein, long the Lakers and NBA official photographer, captured Bryant’s very first NBA photo in 1996 and his last in 2016―and hundreds of thousands in between, the record of a unique, twenty-year relationship between one athlete and one photographer.
The combination of Bryant’s narrative and Bernstein’s photos make The Mamba Mentality an unprecedented look behind the curtain at the career of one of the world’s most celebrated and fascinating athletes.

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