Tuesday, 31 March 2020

6 WAYS TO USE POETRY TO IMPROVE YOUR WRITING AS A COPYWRITER


6 WAYS TO USE POETRY TO IMPROVE YOUR WRITING AS A COPYWRITER







HOW TO USE POETRY TO IMPROVE YOUR WRITING AS A COPYWRITER

To be a sought after advertising coptwrite, you must be able to explain complex images, emotions and whatever in a few lines. Therefore, poetry is an essential part that makes any great copywriter.

Poetry can help any writer to improve their craft. It is a great feeling to be able to play music through words that inspires the readers or to conjure an unforgettable image in the minds of your readers. This is something all writers aspire to achieve.

 This article discusses 6 ways any advertising copywriter can improve their writing skills through poetry.

1.   Read lots of poems. See the feelings and pictures they inspire in you

2.   Learn to use poetry to stimulate the senses. The basic idea is to learn to use poetry to paint pictures with words. A good poetry would stimulate the sense of touch, sight, smell, sound and taste and that's what a great copywriter should aspire to do. Play around with images in writing.

3.   As a copywriter, try to use concrete words instead of an abstract one and that can improved upon using poetry. For example, use “warm” which is concrete than “freedom or happiness” which is abstract.’

4.   Never use cliches, you’ll definitely lose your audience. Instead try converting those clich├ęs into new phrase.

5.   Let your writing be built around themes and not topics. Themes is an idea with a personal opinion- attached to it.

6.   Poetry teaches one to subvert the ordinary places and ideas in a completely new way that will inspire your readers.


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