Sunday, 29 March 2020

UNDERSTANDING AMAZON SEARCH ALGORITHM AS A BOOK MARKETER


UNDERSTANDING AMAZON SEARCH ALGORITHM AS A BOOK MARKETER








UNDERSTANDING AMAZON SEARCH ALGORITHM AS A BOOK MARKETER


As a book marketer, you are most likely to be publishing on Amazon kindle and also marketing there.
It is important that you understand factors that influence Amazon’s search Algorithm so that you can better position your book for big sales.

1.   Customers find products in this case books with keywords by searching for them in their search engine. The factors that determine the rank of your book include sales history, degree of text match, availability and price. A good book marketer must provide relevant and complete information for the book to increase it’s visibility and sales.

2.   To rank higher on Amazon search engines, you must increase your sales velocity. This is one sure way of ranking higher on the search engine. Advertising is the most powerful level to increase sales. The more sales you make, the higher you get on the search rank. On Amazon, you can use the following paid placements; Product display Ads, Headline search Ads, Sponsored product.

3.   Produce great book content to increase conversion rates and reviews. This positively impacts sales velocity and increase sales rank.

4.   The content you create for your book (book description and meta tags) should be for 2 audiences.
A. The Amazon Machine: The Algorithm should be able to index your content for text match relevancy against a keyboard query in the search bar.

B. Actual shoppers who actually make it to your book page.
5.   Maximize all the keyboard character space for your titles, descriptions and other meta tags.


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